From the leaf to the cup: An Apeejay Tea executive’s journey to perfect taste and quality

By Sumohan Basu The tea you drink everyday has a little bit of Apeejay in it as we are amongst India’s oldest and 3rd largest tea producer as well as amongst India’s largest bulk seller in the domestic auction sale system. I am the Deputy General Manager – Marketing and my job is to ensure that when the consumer tastes our tea, he or she … Continue reading From the leaf to the cup: An Apeejay Tea executive’s journey to perfect taste and quality

Trying to bring Every Child in School at Apeejay Tea’s Budlabeta Tea Estate

By Manmohan Singh Bambrah Earlier this week, my team and I, put together an “Every Child in School” Campaign, an important objective of Apeejay Tea, at our estate. In my 21 years of working in tea industry, I have often seen social mobility as an impact of education and I have also seen the lack of awareness in many communities on the need for education. … Continue reading Trying to bring Every Child in School at Apeejay Tea’s Budlabeta Tea Estate

I am a Welfare Officer in Apeejay Tea and my role is critical to my tea estate.

By Mousumi Bharali Apeejay Tea deployed its first Welfare Officer in 1987, just a few years after Apeejay Surrendra Group diversified into its tea business. Their original responsibility was to carry out population census, attend to labour complaints on housing and ensure safe potable water by constructing and inspecting concrete tube well plinth. They were also responsible for Sanitation and School and Hospital maintenance. During … Continue reading I am a Welfare Officer in Apeejay Tea and my role is critical to my tea estate.